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AAHomecare Provides New Resources to Support Consumers in Competitive Bidding Fight
Public comments on the proposed home health rule close on Aug. 29.

August 18, 2025 by Laurie Watanabe

The American Association for Homecare (AAHomecare) has launched a toolkit of resources to educate the consumers who could be critically impacted by the next iteration of Medicare competitive bidding as defined in the home health proposed rule.

The resources created and launched by AAHomecare empower these end users so they can most effectively participate in the public comment period that ends Aug. 29.

“The toolkit empowers suppliers, manufacturers and partner organizations to educate and activate a critical but often under-utilized group: end users whose access to care is directly on the line,” AAHomecare said in an Aug. 13 press release. The toolkit includes a comment guide “with clear instructions and talking points”; educational resources to explain the potential impact on consumers and families; and examples of email and social media posts to advocate for Medicare beneficiaries.

“AAHomecare is working closely with allied consumer organizations who share our deep concerns on the dangerous provisions of the proposed rule,” said Ashley Plauché, senior director of brand marketing for AAHomecare. “The toolkit breaks down more than 260 pages [of] regulatory language into clear, actionable guidance to help end users understand what’s at stake and why their voices are urgently needed in this fight.”

“This is an all-hands-on-deck moment,” added Tom Ryan, president/CEO of AAHomecare. “We must activate every corner of the HME community – including the voices of end users and their families – to stop these provisions that would devastate access to care and dismantle the HME infrastructure that makes home-based care possible.”

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