VMI Launches Consumer-Centered Web Site

MMBeat

It's not just mobility; it's a community. That seems to be the theme of Vantage Mobility International's (VMI) new Web site, which seeks to introduce current and would-be customers to the advantages of adaptive automotive equipment via case studies, customer forums and blogs.

The home page of www.vantagemobility.com shows four rotating images representing clients who have benefited from auto access equipment: Senior/Mature, Parents, Caregiver/Assistant and Active/Independent. Click on each category, and you're taken to a page devoted to that topic, with a brief case study and an opportunity to request, via e-mail, a related article. Each page also lists resources for its customer category, including downloadable podcasts.

Web site visitors can also sign up for product demonstrations, find a local dealer, browse through equipment information and specifications, and sign up to receive e-newsletters. A special link takes dealers to a password-protected professional page.

"We hear over and over from our customers that they want to talk to and hear from other people who may be in similar situations as themselves," says VMI President/CEO Doug Eaton, in explaining why VMI revamped its Web site to focus more directly on consumers. VMI, a manufacturer/distributor of automotive access products including van and minivan conversions, is based in Phoenix.

This article originally appeared in the February 2006 issue of Mobility Management.

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