Sunrise Medical

Sunrise Announces Executive Appointments

John M. Pellettiere is Sunrise Medical’s new senior VP and chief financial officer, and Pete Coburn has joined the company as its new senior VP of mobility sales and marketing, the mobility/rehab manufacturer has announced.

Michael N. Cannizzaro — vice chairman, president and CEO of Sunrise — said of Pellettiere, “Throughout my career, I have had the opportunity to work with some exceptional professionals — individuals that always made a significant contribution to the organizations they work for and the teams that they build for success. John Pellettiere is one of those people, and I’m delighted he is joining us.”

Pellettiere will manage the company’s global financial services.

Pete Coburn began his management career at Abbey Medical and worked for a number of other well-known in fact remembering, “I provided some of the first Quickie wheelchairs to clients early in my career. To be part of delivering revolutionary technology to people that experienced life-changing events, and see how a new product can improve people’s lives are the reasons I established my career in health care.”

Cannizzaro says of Coburn, “Pete brings both experience and insight from his 24 years in the health-care industry, most recently serving as VP, sales and health systems for Cardinal Health Medical Products and Services. In that role, Pete led a $500 million enterprise that provided health-care products and services to physicians, surgery centers, long-term care and home health providers through a professional sales organization of 350 professionals.”

Coburn will lead Sunrise’s mobility division, which includes the Quickie, Jay and Guardian brands.

This article originally appeared in the January 2008 issue of Mobility Management.

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