TiLite Unveils "Choice Matters" Campaign
- By Laurie Watanabe
- Jan 04, 2011
A new marketing campaign by ultralightweight wheelchair manufacturer TiLite focuses on the manufacturer's diversity of product offerings, which include both aluminum and titanium models.
The "Choice Matters" campaign states in part, "The only person who knows what's right for you is you. This is why TiLite offers a full line of custom-built rigid and folding chairs utilizing both titanium and aluminum."
The campaign also emphasizes "three pillars of design," described as function, materials and aesthetics. "We understand," says a news release about the campaign, "how these pillars interact and work in harmony to enhance performance for our users."
The news release continued, "Our emphasis on choice has a broad foundation of support, including renowned researcher Dr. Rory A. Cooper, chair and distinguished professor in the department of rehabilitation science & technology at the University of Pittsburgh. Dr. Cooper has long advocated for providing choice to the consumer."
TiLite, which recently moved into expanded offices in Pasco, Wash., said in the news release that it would continue to produce both titanium and aluminum ultralights. "For those of you who prefer titanium," the release said, "at TiLite that choice will always be available so that you may continue to experience the same ride, durability and comfort to which you have grown accustomed."
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.