10 Years: Perspectives from the Industry
Barry Steelman: Making a Mark
I have been in this industry for 10 years now. One of my first advertising
contacts was from Karen Cavallo. Karen informed me that she
was starting a new rehab magazine. In her opinion, the industry was
needing a publication that focused on the issues of complex rehab (a
term that did not exist at the time). She made a very compelling argument
about her new publication, and I was looking to make my mark
as the new marketing manager for Permobil. Of course, I inquired
about the back cover ad space, which was not available at the time.
Not a deal-breaker, for I believed in Karen’s passion and somehow
knew that becoming a part of this new magazine was imperative for
the Permobil’s future and growth.
Here we are 10 years later. In that time, the back cover became
available, and I grabbed the opportunity as soon as I heard about it. Mobility Management has become one of the premier publications
for the complex rehab industry. With Karen’s passion and Laurie’s
incredible writing, they have stood the test of time and weathered
the storm. Other publications have become victims of the tightening
of the belt in the industry, but Mobility Management has positioned
themselves as the publication to turn to for industry events and happenings. I am thrilled to have been a part of the growth and look
forward to the journey that lies in wait for us.
Congratulations Karen, Laurie and Mobility Management on your
About the Author
Barry Steelman is the marketing manager for Permobil, headquartered in
This article originally appeared in the October 2011 issue of Mobility Management.