MK Battery & Medtrade to Sponsor Consumer Advocacy Pavilion

After two years of spearheading the Power for Funding program that has provided significant financial support for several industry organizations, MK Battery has announced it's escalating the campaign for 2012.

MK Battery will be teaming with Medtrade to sponsor a consumer advocacy pavilion when Medtrade comes to Atlanta in October.

"Our mission this year," says MK's VP of Business Development & International Sales Wayne Merdinger, "is to take our fund-raising efforts to record heights while uniting the HME equipment community with relevant consumer advocacy organizations. We are hopeful that these combined efforts will create powerful synergies to help move the bar on critical legislative issues that impact the industry - from product manufacturers to providers, and ultimately to the individual consumers whose access to affordable home healthcare products and services is being threatened."

Over the past two years, the Power for Funding program has raised nearly $150,000 for the American Association for Homecare (AAHomecare), NCART and NRRTS.

"As legislative challenges continue to plague the HME industry, the need to unite all stakeholders, including consumer groups, has never been more critical," says Kevin Gaffney, Medtrade's group show director. "We are happy to provide the pavilion exhibit area, where the industry's leading advocacy organizations and some of the most prominent HME-relevant consumer non-profits will be able to share ideas while networking with industry providers and manufacturers. MK Battery's Power for Funding initiative is unique and bold, perhaps just the catalyst needed to pull everybody together to effect positive change."

Dennis Sharpe, category manager for MK Battery's HME offerings, says several consumer organizations have committed to taking part in this year's Power for Funding, with more participants expected to be added soon.

"To kick start the fundraising activity, MK Battery is contributing $50,000, most of which will be donated equally to the participating consumer groups," Sharpe added.

About the Author

Laurie Watanabe is the editor of Mobility Management. She can be reached at lwatanabe@1105media.com.

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