Medtrade 2012

Anticipating Atlanta

Georgia World Congress Center Welcomes the DME & Complex Rehab Industries

Schedule at a Glance

Monday, Oct. 15
8 a.m. - noon Pre-Show Seminars
8 a.m. - 5:30 p.m. Workshops
Noon - 1:30 p.m. Lunch & Learn
1:45 - 5:15 p.m. Educational Conference Sessions
Tuesday, Oct. 16
8 - 10:15 a.m. Educational Conference Sessions
10 a.m. - 5 p.m. Expo Hall Open
1:30 - 3:30 p.m. CMS General Session
5:30 - 7 p.m. AAHomecare Stand Up for Homecare Reception
Wednesday, Oct. 17
8 - 11:30 a.m. Educational Conference Sessions
10 a.m. - 5 p.m. Expo Hall Open
10 - 11:30 a.m. Power for Funding Coffee Reception & Donation Presentation
1:30 - 2:30 p.m. AAHomecare’s Washington Update
Thursday, Oct. 18
8 - 11:30 a.m. Educational Conference Sessions
10 a.m. - 2 p.m. Expo Hall Open

It may traditionally be the last major American DME/complex rehab technology event of the season, but Medtrade is also traditionally an opportunity to get a first glimpse of the year to come — its new product launches, new funding policies or legislation taking effect, and issues that will shape the way you’ll do business in the future.

This year’s Medtrade event, at the Georgia World Congress Center in Atlanta, is no different. As of this writing, the power mobility device prior-authorization demonstration project has just begun in seven states. Competitive bidding’s round 2 and round 1 recompete will be in full swing in 2013. Budgets remain tight, not just at the federal level, but also for state Medicaid programs.

In addition, there are the usual Medtrade opportunities to network with peers and seek out best practices to take home and put to the test the following Monday. There are new features to check out, as well as tried-and-true favorites. Before you enter the World Congress, take a look at our best picks for this year’s event.

  • The NRRTS Complex Rehabilitation Pavilion (aisles 1200-1600) is back and conveniently located at the front of the exhibit hall. The pavilion offers “one-stop” shopping for many of Medtrade’s rehab-focused exhibitors. You’ll also find organizations such as the University of Pittsburgh, RESNA, NCART and of course, NRRTS.

  • Medtrade has welcomed consumers to its exhibit hall for the past few years, and this year, there’s a new wrinkle: a Consumer Advocacy Pavilion featuring several of the biggest organizations in the industry: Paralyzed Veterans of America, United Cerebral Palsy, Users First, COPD Foundation and American Sleep Apnea Association. The pavilion is co-sponsored by MK Battery — whose Power for Funding program has raised funds for industry organizations such as AAHomecare, NCART and NRRTS in the past — and Medtrade. Among the goals for this new pavilion: “Developing strategic partnerships between consumer advocacy organizations and device manufacturers for a more unified approach to tackling mutual challenges,” say MK Battery VP Wayne Merdinger and Medtrade Group Show Director Kevin Gaffney.

  • Stop by the Consumer Advocacy Pavilion on Wed., Oct. 17, at 10 a.m. for a coffee reception and to see the consumer organizations presented with funds raised by pavilion sponsors.

  • One of Medtrade’s truly can’t-miss events is Wednesday, Oct. 17, from 1:30 to 3:30 p.m. AAHomecare’s Washington Update is free to attend, but registration is required (go to to register for Medtrade, or to add the Washington Update to your registration). The update, sponsored by HME Business, will feature speaker Stan Collender, federal budget expert and partner, Qorvis Communications, who will discuss how the federal government’s budget can be expected to impact the home-care segment. AAHomecare President Tyler Wilson and VP of Government Affairs Walt Gorski will also be on hand to talk about potential power shifts and other Washington scenarios in a presidential election year.

  • Show you believe in the value of homecare by attending AAHomecare’s Stand Up for Homecare Fundraiser Reception on Tues., Oct. 16, from 5:30 to 7 p.m. For a minimum contribution of $150, you can attend this event that helps to fund the industry’s message on Capitol Hill and in the media, and funds research that confirms the necessity of homecare in the healthcare continuum. Tickets are available through Medtrade registration.

  • And finally, come by booth 2153 to say hello to staffers from Mobility Management and The Mobility Project — our new consumertargeted Web site — as well as our sister publications HME Business and Respiratory & Sleep Management. We look forward to seeing you.

Educational Opportunities

Check on site for all educational session locations.

Mon., Oct. 15

1:45-2:45 p.m.
Extend the Life of Your Wheelchairs to Reduce Operating Expenses
Corbett Brown, Medline Industries

3-4 p.m.
It’s Not Just the Product that Counts, It’s What You Do with It! Manual and Seating Client Evaluation
Lois Brown, Invacare Corp.

4:15-5:15 p.m.
Top 10 Tips for Passing CMS Audits
Roberta Domos, Domos HME Consulting Group

4:15-5:15 p.m.
Home Modification and Home Accessibility Business Opportunities
Bill Stelzer, Bill Stelzer Consulting

Tues., Oct. 16

8-9 a.m.
Overcoming Audits: Keys to Understanding, Responding & Coming Out Ahead
Jim Stephenson, Invacare Corp.

8-9 a.m.
Strengthen Your Relationship with the Consumer — Strengthen Your Business
Users First, a program of United Spinal Association

8-9 a.m.
Power Mobility: Organize Your Paper Work so Prior Authorization Works for You
Peggy Walker, The VGM Group/U.S. Rehab

9:15-10:15 a.m.
Do Standing Devices Deliver Benefits for Adults?
Stephanie Tanguay, Motion Concepts

Wed., Oct. 17

8-9 a.m.
“Freedom” — Functional & Therapeutic Benefits of Dynamic Seating
Jay Doherty, Pride Mobility Products Corp.

9:15-10:15 a.m.
Messaging to the Consumer Using Social Media
Users First, a program of United Spinal Association

10:30-11:30 a.m.
Is Your Moral & Ethical Compass Working? Facing the Challenges of Providing Complex Rehab Technology in Our Ever-Changing Environment
Simon Margolis, NRRTS

10:30-11:30 a.m.
Consumer Advocacy Success Stories — the Authentic Voice of the Consumer
Users First — a program of United Spinal Association

10:30-11:30 a.m.
The Medicare Fee-for-Service Model Is on Life Support: How to Move Into the Non-Medicare Arena
Jim Greatorex, Black Bear Medical

Thurs., Oct. 18

8-9 a.m.
Powered Mobility Challenges & Solutions for Bariatric Clients
Jerry Traylor, Leisure-Lift

9:15-10:15 a.m.
Complex Rehab Technology Update
Don Clayback, NCART

10:30-11:30 a.m.
Peer Support — the Key to Consumer Self-Advocacy
Users First — a program of United Spinal Association

This article originally appeared in the October 2012 issue of Mobility Management.

About the Author

Laurie Watanabe is the editor of Mobility Management. She can be reached at

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