Q'Straint Chooses Brand Ambassador
- By Laurie Watanabe
- May 31, 2013
As part of May's National Mobility Awareness Month, Q'Straint has named Victoria Arlen, a Paralympic gold medalist, as its new brand ambassador.
"Our mission is to ensure that people in wheelchairs are able to safely get wherever they are going, whether it is on public transportation, taxi or their personal vehicle," said Q'Straint Marketing Manager Dan Bruck in a news announcement. "Victoria is an amazing young lady who has overcome incredible odds during her life to become a very successful para-athlete. We are honored to have someone with her dedication, poise and determination as our brand advocate."
Q'Straint, based in Fort Lauderdale, Fla., develops and manufactures wheelchair passenger transportation equipment. Arlen, 18, will be appearing in Q'Straint ads going forward.
"The independence that Q'Straint provides from a security and safety perspective means so much to those of us in wheelchairs and offers the highest level of reassurance for our families," Arlen said. "I'm excited to be part of their team."
Arlen was 11 when she contracted transverse myelitis and was in a coma for two years. She won four medals in swimming in last summer's London Paralympic Games, and is the current world record holder in the women's 100- and 400-meter freestyle. Arlen lives and attends school in Exeter, New Hampshire.
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.