TiLite's New Web Site: Connecting with Consumers & Clinicians
- By Laurie Watanabe
- Aug 14, 2013
TiLite has launched a new Web site: Prepare to be both educated and entertained.
"Our Web site serves so many functions," TiLite CEO David Lippes said in a news announcement of the launch. "Yes, it's a place to feature our products - but it's also a place to tell our story, to share information, to invite engagement, and to connect with our customers."
Those connections happen via a number of functions and activities that are user friendly, whether visitors are industry professionals or consumers.
Site visitors can read in depth about TiLite's ultralightweight chairs, which are sorted into rigid frame, folding frame and youth categories. They can also compare up to three chairs at a time, head to head.
ATPs and clinicians will additionally find parts catalogs, CEU opportunities and funding resources on the site.
But among the most educational and entertaining new features on the site are videos that describe the manufacture's "TiFit" customization process.
Visitors can choose to learn about TiFit - "tailored specifically to the person" - in animated videos. An abbreviated version is two minutes in length, while a more in-depth version is 10 minutes long.
Seating professionals will appreciate the way the longer video defines and explains the importance of such factors as footrest width and tapers, caster spacing and placement, and front frame angle to consumers.
And to emphasize the importance of a built-to-fit chair, the TiFit section includes videos from TiLite employees who are also wheelchair users. Among the personal stories - told with candor, grace and humor - are those of VP of Marketing Josh Anderson (already 6'6" when injured at age 14); Western Regional Sales Manager Jim Black (who, even while in rehab after being hit by a drunk driver, knew he wanted to continue his athletic success); marketing guru and industry icon Marty Ball (who says he contracted polio "before it was even fashionable"); and Northwest Sales Representative Todd Vanderhoogt (a TiLite employee before being injured on his motorcycle).
Their memories and experiences, told from within TiLite's offices and manufacturing facilities, make for uniquely personal and memorable story-telling. Another testimonial -- from Isaiah Rigo, owner of a pediatric TiLite Twist chair - uses a complete-with-escalators shopping mall to tell its compelling story.
"It is important to us that our customers are able to easily find the content they want," Lippes said, "and that, on the way, they have a striking visual experience. When communicating with customers through our Web site, that is, and always will be, our goal."
Laurie Watanabe is the editor of Mobility Management. She can be reached at email@example.com.