Rick Michael Is Pride's New National Sales Manager for Retail

Industry veteran Rick Michael has been named the new national sales manager for Pride Mobility Products' retail mobility division.

A news announcement from Pride said Michael would be tasked with "helping providers tap into and expand upon market potentials." That includes supporting retail providers in areas such as product planning, financing and product displays.

Andrew Pyrih, senior VP of domestic sales for Pride, said of the new appointment, "Rick is a perfect fit to lead our dedicated retail mobility team in delivering products, services and strategies to maximize providers' retail sales and optimize the customer experience."

Michael has been in the industry for 15 years, most recently as president of Innovation In Motion, which distributes several lines of all-terrain power chairs as well as pediatric mobility and positioning products.

About the Author

Laurie Watanabe is the editor of Mobility Management. She can be reached at lwatanabe@1105media.com.

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