Ottobock Names Marketing Director, Manager
- By Laurie Watanabe
- Jan 27, 2015
Ottobock has two new faces in its marketing department.
In news announcements this week, the manufacturer of seating, mobility, prosthetic and orthotic technology named Rod McCrimmon its new director of marketing, and Cali Solorio its new marketing manager.
McCrimmon will be responsible for the marketing team managing Ottobock's prosthetics, orthotics, bracing and mobility products, the company said. McCrimmon most recently served as director of integrated lab marketing for St. Jude Medical. He's also served in marketing roles for Stereotaxis and GE Healthcare.
"Rod's significant experience in the medical device industry makes him an excellent fit for his new position," said Scott Schneider, Ottobock's chief marketing officer for North America. "His proven commitment to the patient and his demonstrated ability to successfully market breakthrough technology on a global platform is impressive, and we look forward to his contributions."
Solorio's most recent experience was with Inova Labs, where she served as a senior marketing manager. She's also been director of marketing for ICAP Patent Brokerage and the marketing coordinator for Ocean Tomo.
At Ottobock, she'll support new product introductions and the orthopedic rehab and product lifecycle management divisions.
"The diversity in Cali's professional background in the areas of marketing, advertising and public relations make her an exceptional fit for her new position," McCrimmon said. "Her experience in both domestic and global initiatives is also especially valuable as we add and expand marketing roles at Ottobock, and we look forward to her impact on company growth and performance."
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.