LifeWalker Mobility Names New VP of Marketing
- By Laurie Watanabe
- Jun 30, 2016
Scott Rieger has been named the new VP of marketing for LifeWalker Mobility Products.
Formerly the company’s director of marketing and corporate communications – as well as being one of its co-founders – Rieger’s new responsibilities will include “defining and executing LifeWalker’s market development and branding strategies, sales support initiatives, public relations and advertising programs, and investor relations,” according to a news announcement.
The company manufactures LifeWalker Upright, a walking aid that resembles a gait trainer and keeps its user in a much more upright position than typical walkers.
In the news announcement, Chairman/CEO David Purcell, one of the company’s founders, said LifeWalker Mobility is “growing quickly” and called the launch of the LifeWalker product a success.
Laurie Watanabe is the editor of Mobility Management. She can be reached at firstname.lastname@example.org.