Sunrise Medical Launches Enhanced North American Web Site

Sunrise Medical’s North American Web site has been refreshed in ways specifically meant to support Complex Rehab Technology (CRT) professionals.

In a June news announcement, Sunrise pointed out “several important enhancements, including a refreshed, modern look and an improved navigation experience for mobile users.”

Several functions have been updated with clinicians and suppliers in mind. A new “smart search” feature helps professionals as well as consumers to more quickly find the information they’re searching for. Improved product selection capabilities feature 360-degree rotating views and new selection filters.

Randi Binstock, VP, Global Strategic Marketing & Communications, said, “The enhanced search and filter capabilities included in this Web site update will help find that perfect customized solution. Also, the improved navigation experience for mobile users is outstanding.”

Currently, the site features a President’s Promise message from Pete Coburn, Sunrise’s President of North American Commercial Operations. In a video, Coburn discusses how the manufacturer is supporting CRT professionals and consumers during the COVID-19 public health emergency by working with clinicians and suppliers to correct certain fitting errors related to new Sunrise orders. For more information on the President’s Promise, visit Sunrise’s Web site.


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Laurie Watanabe is the editor of Mobility Management. She can be reached at

In Support of Upper-Extremity Positioning