Cody Verrett Joins Permobil’s Executive Team

Cody Verrett, a veteran of the Complex Rehab Technology (CRT) industry, has joined Permobil as the manufacturer’s VP and General Manager of the Americas region.

Cody Verrett headshot

Cody Verrett

Now a member of Permobil’s executive team, Verrett reports directly to Region President Chuck Witkowski.

A Sept. 21 news announcement described Verrett as “widely respected for his successful leadership over 24 years across a variety of roles and functions within the Complex Rehabilitation industry. At Permobil, he will lead new high-growth opportunities in the Americas to advance the company’s mission of innovating for individuals.”

Most recently, Verrett was the VP of sales at Motion Composites. Prior to that, Verrett led Shoprider’s ROVI division, and was its President as ROVI launched a power chair base that immediately garnered attention for its battery placement and narrow width.

“We are thrilled to welcome Cody to the Permobil family,” Witkowski said in the news announcement. “Cody is well known within the industry for his passion for the end user, his integrity, his entrepreneurial spirit, and a long track record of success. With his wide range of experience across stakeholder groups and product categories, he is the ideal person to lead some of the new growth initiatives we have planned in the region.”

Said Verrett, “Permobil has long been the pinnacle in the Complex Rehab industry, well known for innovation and providing products of the highest quality. These innovation and growth initiatives under development will have an incredible impact on end users’ lives, and I’m honored to join Permobil at such an exciting time in its history.”

About the Author

Laurie Watanabe is the editor of Mobility Management. She can be reached at

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