Industry Veteran Joins ATF Medical

• By Laurie Watanabe
• Feb 15, 2023

A Complex Rehab Technology (CRT) veteran has joined ATF Medical.

Brendan Swift is the organization’s new VP of Payer Partnerships & Marketing, ATF Medical said in a Feb. 8 news announcement.

ATF Medical, based in Newnan, Ga., is a national provider of Complex Rehab Technology (CRT) and accessibility equipment for the workers’ compensation field.

Swift’s new position will see him leading the company’s sales and marketing strategies, as well as developing and overseeing national payer relationships.

Swift’s professional history includes positions with Oxford, UnitedHealthcare, and Coventry. While at Coventry, he began working in the workers’ compensation field and headed the national provider network management strategy for Coventry DME-plus.

He was VP of Payer Relations and Strategic Accounts at National Seating & Mobility (NSM), where he managed the national implementation of NSM’s workers’ compensation service program. His most recent position was Staff VP of Provider Operations/Enterprise Provider Data Management for Elevance Health.

At his new position, Swift said, “I’ve always admired the heart and passion that the ATF Medical team has for their seriously injured workers. Its focus on workers’ comp has produced a business model that delivers fully integrated mobility and accessibility solutions with an enhanced level of service and partnership with payers and injured workers.”

ATF Medical CEO/President Sid Glover said in the announcement, “Brendan’s background in payer operations, payer relations, and marketing, along with his passion for helping injured workers regain mobility and independence, make him a perfect fit in our growing organization.”

In an article announcing Swift’s introduction, he explained what he admired about the CRT segment: “I truly love the superior levels of collaboration across all partners to ultimately get injured workers what they need for the highest levels of independence possible. Payers, clinicians, technicians, manufacturers, ancillary providers, contractors — all these special people — wrap themselves around the injured worker to do the right thing.”