Bret Tracy
ATLAS Technologies’ new executive vice president of operations is a Complex Rehab Technology (CRT) veteran.
In a Sept. 24 news release, ATLAS said it has hired Bret Tracy, ATP, who has more than 24 years’ experience in the home medical equipment (HME) and CRT markets.
Tracy, who previously held senior leadership positions at Pride Mobility Products/Quantum Rehab and MK Battery, was most recently VP of sales at Merits Health Products.
He is currently on the board for the National Coalition for Assistive & Rehab Technology (NCART) and also has been on the boards of ALS of South Carolina, ALS of Nevada, Nevada Association of Medical Product Suppliers (NAMPS), and California Association of Medical Product Suppliers (CAMPS).
“We are excited to have Bret join our ATLAS Technologies team as EVP of operations,” said Bill Paul, president/CEO and owner of ATLAS. “His extensive knowledge and professional experience in HME/CRT bring exceptional skills to ATLAS clients and their patients. With our ‘Provider Support Eco System’ of products and services, Bret will continue his passion by helping providers serve patients with the latest technology, ensuring the patient gets the correct equipment in less time.”
ATLAS Technology, based in Las Vegas, Nevada, supports HME and CRT providers via a set of comprehensive tools and services to optimize business operations and enhance the patient experience. The ATLAS software family includes ATLAS Enterprise Software, ATLAS Clinical Evals Software, TeleHealth Clinical Evals, ATLAS-FIOS, and ATLAS RAMP Clinician Relationship Builder.
