Permobil has announced Caroline Weaver is its new regional director of marketing & product development.
Weaver’s previous experience includes tenures with Johnson & Johnson Medical Product Division, Singer Sewing Machine Company, Fisher Price’s electronics division and Graphic Controls Medical Products.
Permobil President Larry Jackson said in a news announcement, “With Permobil’s strategy to become a leading healthcare company, providing innovative advanced rehabilitation solutions for people with disabilities, we wanted to increase our bench strength in marketing, and Caroline has an exceptional track record of leading brand strategy and integrated marketing programs globally. We look forward to her bringing best-in-class marketing expertise to support our vision to reshape the market for complex rehabilitation.”
The news announcement said Weaver has focused on training, education and new product launches in the past. She also has experience in working with clinicians and providers in healthcare.
“In my over 20-year career, I have never seen a company with so much heart and passion to meet the needs of the people they serve,” Weaver said in the news statement. “I am truly inspired by their extraordinary commitment to product innovation, user customization and customer relations. I am excited to bring fresh insights and leverage my marketing experience to help further distinguish the Permobil brand worldwide.”
