Drive Medical Design & Manufacturing has launched an Extended Care Group, which will focus on marketing the company’s long-term care products.

The Extended Care Group will work to provide products such as patient lifts and slings, recliners, beds and support surfaces to skilled nursing and assisted living facilities via a team of regional and national distributors. In a news bulletin announcing the launch, Drive emphasized it “intends to work closely with its dealer and distributor partners to build brand awareness and generate pull-through sales opportunities.”