So, you have put the time and dedication into drafting a press release, news story or invite, and now all you want to do is get as many relevant eyes on it as possible. But who do you tell? This article will answer the age-old question: Who do I market to? Calculating Your Best Choice…
How to Make Big Headlines
When you hear the term “newsworthy content,” I’m sure your first thought is breaking news: a neighborhood burglary, a storm brewing in the East or the outcome of a public figure’s criminal trial. Newsworthiness, however, can be defined in different ways, especially when it comes to the mobility industry. Newsworthy content is notable, interesting, significant…