Marketing

VGM & Associates has announced a new vice president of marketing. Desiree Trimble will take over the position on Nov. 17, replacing Mandi Rogers, who has been named vice president of events for VGM Group. Trimble has more than two decades of experience in marketing, communications and creative strategy, and has served VGM Group for…

Rehab Medical’s new website focuses on the Complex Rehab Technology (CRT) provider’s three core groups of stakeholders: patients, partners and employees. In an April 15 news announcement, the providers said, “At first glance, the website introduces Rehab Medical’s mission and how they are carrying out that mission. Users can then see how they specifically serve…

CRT industry veteran to work with NRRTS leadership team on major upcoming projects.

CRT marketing veteran Barry Steelman explains why this is a great time for a focused marketing campaign.

New images of power wheelchairs and powered seating are uploaded every two weeks.

So, you have put the time and dedication into drafting a press release, news story or invite, and now all you want to do is get as many relevant eyes on it as possible. But who do you tell? This article will answer the age-old question: Who do I market to? Calculating Your Best Choice…

When you hear the term “newsworthy content,” I’m sure your first thought is breaking news: a neighborhood burglary, a storm brewing in the East or the outcome of a public figure’s criminal trial. Newsworthiness, however, can be defined in different ways, especially when it comes to the mobility industry. Newsworthy content is notable, interesting, significant…

Our new marketing series is written especially for CRT providers.