Okay, so reading this article will not automatically deposit $1 million in your bank account, but I had to get your attention somehow.
I’ve only been working within the mobility industry for a couple months, but that is long enough to realize that some companies are slow to react when it comes to sharing their stories. If you want people to know the wonderful things your company is doing for others, it is probably best to, you know, tell someone.
A lot of people within the mobility industry, be it manufacturer or service provider, have reservations when it comes to marketing their brand. They’re afraid it is too time consuming, expensive and ultimately not worth putting routine, daily tasks aside. Why work on sending out a press release when you could be helping someone else? Or perhaps you think it may be inappropriate or unseemly to “brag” about accomplishments or speak on your new breakthroughs. These misconceptions are what can keep the mobility industry in the Stone Age when it comes to marketing and promotions.
Let Me Prove It to You
I understand the many excuses that might keep you from wanting to market your brand, service or company. But I’m here to prove that with a short amount of time, a few e-mails and maybe a phone call or two, you could see a dramatic increase in brand awareness, and you might even score a story in a certain trade magazine without having to sacrifice time that normally goes to helping a client.
You’re probably wondering how I’m going to share all the secrets of marketing in the next few hundred words, but you’ll have to wait. In each issue of MM, there will be a new article on how to tackle the basics of marketing: one step at a time.
This new series will help you to understand the worth of a press release, the importance of snapping a photo and where in the world to send newsworthy content when you have an incredible story to share, among many other things.
Next month, look for my official first installment, where I lay out everything you need to know about newsworthy content. (Hint: Almost everything is!)
Here’s the thing: You didn’t receive $1 million from reading this article, but if you begin to focus a small amount of effort on pushing just one story to the media, that story could get picked up and circulated around your state, the country and even the world. Think about the uptick in awareness to your brand and products, not to mention the potential for increases in funding.
So, here I am; consider me your new Marketing Specialist, here to serve you and the industry.
* This headline is a metaphor and not to be interpreted literally… though good marketing can be priceless.
National Seating & Mobility’s CFO, Chuck Bodner, has been interim CEO since July.