Consumer brand Sharper Image has launched a Move with Confidence division that includes durable medical equipment (DME), including a rolling walker, a cane, a rollator, and a shower chair.
“Many mobility aids in the market today focus solely on function without consideration for the user’s confidence and personalization,” the Oct. 14 news announcement said. “Each product in the new Sharper Image DME collection leverages consumer research to address the most common pain points and answer consumer demand for increased interest in accessories, more support and greater versatility.”
The announcement added that the lineup, available exclusively through Walmart, “reimagines” DME.
“This thoughtfully designed DME line continues the brand’s legacy of developing everyday products that perform in unique and efficient ways at accessible price points,” the announcement said.
“We’re excited to bring our signature innovation to the mobility assistance industry,” said Johann Clapp, co-founder and chief customer officer of Sharper Image. “Every product we create is rooted in meticulous research, and our DME line is no different. We saw a unique opportunity to create more inclusive, confidence-inspiring mobility solutions that truly let users move with style. We couldn’t be more excited to partner with Walmart on this new line of products.”
The products’ MSRPs range from $27.94 for a bathroom grab bar to $98.34 for the rolling walker, $133 for a deluxe bathtub transfer bench, and $168 for the rollator or a commode.
Sharper Image’s entrance into the DME market comes two-plus years after Medline teamed with Martha Stewart to introduce mobility products including a cane and a rollator, both sporting gingham patterns.
