Standing out from the crowd
can be a challenge for smaller assistive
technology providers. When you lack
the deeper pockets and more abundant
resources of your competitors, how can
you differentiate your business?
One possibility is through product
selection — the technology you choose
to specialize in and sell. Mobility
Management spoke to Justin Gagnon,
the VP of Sales for WHILL, and Doug
Mykol, Managing Partner at New Tech
Mobility, to hear a real-life example of
a small provider who has used product
selection to build a successful business.
