Convaid Debuts New Web Site

Convaid, manufacturer of complex rehab positioning, seating and mobility systems for kids and adults, has launched its new Web site for consumers, assistive technology providers, and clinicians.

The all-new Convaid.com, according to Convaid Marketing Communications Manager Elizabeth Harris, seeks to provide all visitors with an easy-to-navigate-and-use experience that also is more vibrant thanks to larger product photos and dynamic, colorful graphics.

The homepage will give visitors a bold, at-a-glance survey of what's new with Convaid. Currently on the homepage parade: the Carrot 3 car seat; Convaid's rainbow array of upholstery color choices; and the Cruiser all-terrain Scout option.

Convaid's navigation has been streamlined in two horizontal rows at the top of each page. The main navigation bar, in blue, includes the three major groups of site visitors: Dealers, Medical Professionals, and Patients & Families. The secondary navigation bar, in gray, features Convaid's technology categories: Upright Wheelchairs, Fixed-Tilt Wheelchairs, Tilt-in-Space, Restraint Systems, and Wheelchair Accessories. Products can also be accessed via the drop-down menus in the blue navigation bar, but using the gray navigation bar gives visitors direct access.

Once visitors land on a product page, they can view product images, read about product features and benefits, and do product comparisons to view specifications, sizes, etc., side by side.

Visitors get the chance to customize their own Convaid chairs via a virtual configurator that enables them to add a transit option, choose positioning accessories, and pick the color for the chair's base. They can then generate a quote for their personalized Convaid vehicle.

Throughout the site, high-priority action buttons are colored orange to be easy to find.

The new site also features customer testimonials, a consolidated contact form, and one of our favorite new bonuses: a pictorial History of Convaid page.

Check it out at convaid.com.

About the Author

Laurie Watanabe is the editor of Mobility Management. She can be reached at lwatanabe@1105media.com.

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