Ride Designs has tapped Rich Salm, a complex rehab industry veteran, to be its new national sales manager.

In a news announcement, the seating manufacturer noted that Salm “has tremendous expertise in seating and wheeled mobility systems and has been a committed and successful advocate in policy and legislation for complex rehabilitation technology.”

Salm has been in the durable medical equipment industry since 1982, Ride Designs said, and has been involved with complex rehab technology (CRT) since 1991. His CRT résumé includes founding Peak Wheelchairs, which he later sold to ATG Rehab.

At ATG Rehab, Salm worked as VP of regional sales. Other positions included Western Regional Contracting Manager for Numotion, and Western Director of Clinical Business Development for National Seating & Mobility.

Salm has served on RESNA’s Professional Standards Board, and on the board of NRRTS, as Director and Ethics Chair. He has been on the board for the Colorado Association for Medical Equipment Services and on the Colorado Medicaid DME Committee.

“Early on, I recognized the importance that optimal seating has for wheelchair users and have focused much of my career on honing those skills,” Salm said in the announcement. “I am thrilled to be part of the Ride Designs team, where cutting-edge seating is our number-one focus.”