The ROHO Group has expanded its e-commerce site and given it a new, easy-to-remember identity: theROHOstore.com. Formerly known as shapefitting.com, the new site offers expanded ROHO online product choices, including wheelchair cushion replacement covers, accessories and replacement parts. Products with specialized applications, such as sacral or lumbar supports, and cushions for special surfaces such as shower commode chairhttp://shapefitting.coms and toilet seats, are also available via the new Web site. But ROHO’s popular wheelchair seat cushions are not.

“The ROHO Group has taken a new approach to e-business in the last year,” said Melissa Keim, VP marketing, education and e-business development. “We recognize that this growing distribution channel can bring us closer to our ultimate end-user, ensuring ROHO current and future users get the most appropriate product for their needs. As such, we are pleased to complement our provider network by offering accessory product opportunities, while they focus their merchandising efforts on our main seating line.”

Consumer application products for sleep, motorcycle, truck, aviation and automotive markets are also available through theROHOstore.com.